What does the cryptic crossword clue "A firm originally retailing nourishing fruit (5)" mean?

This cryptic clue uses wordplay to arrive at the answer. Visit the page for progressive hints — definition, wordplay type, and a full step-by-step explanation.

A firm originally retailing nourishing fruit (5)

Times Cryptic #26653 | 7 Down | 2017-02-20 flower

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