What does the cryptic crossword clue "Bring in stuff with reversed charges, missing one serious issue (9,6)" mean?

The wordplay uses a reversal. IMPORT (synonym=""bring in"") + ANT (synonym="i") + MATTER (synonym=""stuff"") = IMPORTANTMATTER The answer is IMPORTANTMATTER.

Bring in stuff with reversed charges, missing one serious issue (9,6)

Guardian Cryptic #29620 | 20 Across | 2025-02-17 flower

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