What does the cryptic crossword clue "Church without members is low on appeal (9)" mean?

The definition is "appeal". The wordplay uses a charade (building blocks). CH (synonym of "Church") + ARM (synonym of "members") + LESS (synonym of "without"); definition: "low on appeal" The answer is CHARMLESS.

Church without members is low on appeal (9)

Guardian Cryptic #29025 | 1 Across | 2023-03-23 flower

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