What does the cryptic crossword clue "Colour isn't on front of package (5)" mean?

The definition is "Colour". The wordplay uses a charade (building blocks). P (first_letter="package") + AINT (synonym="isn't") = PAINT; definition: "Colour" The answer is Paint.

Colour isn't on front of package (5)

Telegraph Prize Cryptic #3034 | 24 Across | 2019-12-15 flower

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