What does the cryptic crossword clue "Cover opening of store in advance of publicity? (6)" mean?

The definition is "Cover". The wordplay uses a charade (building blocks). S (synonym="first letter or ‘opening’ of store") + PRE (synonym="in advance of") + AD (synonym="publicity") = SPREAD; definition: "Cover" The answer is SPREAD.

Cover opening of store in advance of publicity? (6)

Independent Cryptic #11689 | 20 Down | 2024-03-28 flower

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