What does the cryptic crossword clue "Disconcert discounter discounting small discount (9)" mean?

The definition is "discount". The wordplay uses an anagram. anagram of DI (synonym="DI") + COUNTER (synonym="COUNTER") = REDUCTION; definition: "discount" The answer is REDUCTION.

Disconcert discounter discounting small discount (9)

Guardian Cryptic #26976 | 6 Down | 2016-08-30 flower

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