What does the cryptic crossword clue "Don brand's clothing? This may be considered rude (5,4)" mean?

The definition is "This may be considered rude". The wordplay uses a container (one word inside another). WEAR (synonym="don") in SWORD (synonym="brand") = SWEAR WORD The answer is SWEAR WORD.

Don brand's clothing? This may be considered rude (5,4)

Times Cryptic #28581 | 27 Across | 2023-04-19 flower

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