What does the cryptic crossword clue "Don't know what to say? It's no way to make a sale (2,1,4)" mean?

The definition is "Don't know what to say? It's no way to make a sale". The wordplay uses a double definition. Double definition The answer is ATALOSS.

Don't know what to say? It's no way to make a sale (2,1,4)

Guardian Cryptic #29124 | 18 Down | 2023-07-17 flower

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