What does the cryptic crossword clue "Extremely important not to start appealing (4)" mean?

This cryptic clue uses wordplay to arrive at the answer. Visit the page for progressive hints — definition, wordplay type, and a full step-by-step explanation.

Extremely important not to start appealing (4)

Times Cryptic #28960 | 21 Across | 2024-07-04

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I haven't cracked this one yet — but the brilliant team at Times for the Times have:

ACUTE(extremely important) minus the first letter

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