What does the cryptic crossword clue "Favour increased to tempt entrepreneur principally (7)" mean?

The definition is "Favour". The wordplay uses a charade (building blocks). ROSE (synonym="increased") + T (first_letter="to") + T (first_letter="tempt") + E (first_letter="entrepreneur") = ROSETTE; definition: "Favour" The answer is ROSETTE.

Favour increased to tempt entrepreneur principally (7)

Daily Mail Cryptic #17151 | 18 Down | 2023-07-28 flower

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