What does the cryptic crossword clue "Firm originally cultivating a South American shrub (4)" mean?

The definition is "South American shrub". The wordplay uses a charade (building blocks). CO (abbreviation="Firm") + C (first_letter="cultivating") + A (abbreviation="a") = COCA; definition: "South American shrub" The answer is COCA.

Firm originally cultivating a South American shrub (4)

Times Cryptic #27883 | 28 Across | 2021-01-25 flower

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