What does the cryptic crossword clue "Flipped since custom could introduce dog''s-meat (7)" mean?

This cryptic clue uses wordplay to arrive at the answer. Visit the page for progressive hints — definition, wordplay type, and a full step-by-step explanation.

Flipped since custom could introduce dog''s-meat (7)

Guardian Cryptic #21877 | 4 Down | 2000-04-20

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