What does the cryptic crossword clue "Flog women's fruit (4)" mean?

The definition is "Flog". The wordplay uses a charade (building blocks). W (abbreviation="women's") + HIP (synonym="fruit") = WHIP; definition: "Flog" The answer is WHIP.

Flog women's fruit (4)

Daily Mail Cryptic #16939 | 17 Down | 2022-10-05 flower

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