What does the cryptic crossword clue "Freewheeling firm introducing a scam (8)" mean?

The definition is "Freewheeling". The wordplay uses a charade (building blocks). CO (abbreviation="firm") + A (abbreviation="a") + STING (synonym="scam") = COASTING; definition: "Freewheeling" The answer is COASTING.

Freewheeling firm introducing a scam (8)

Times Cryptic #28723 | 11 Across | 2023-10-02 flower

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