What does the cryptic crossword clue "Fruit drink company's rise covered by a volume (8)" mean?

This cryptic clue uses wordplay to arrive at the answer. Visit the page for progressive hints — definition, wordplay type, and a full step-by-step explanation.

Fruit drink company's rise covered by a volume (8)

Times Cryptic #28863 | 3 Down | 2024-03-13

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I haven't cracked this one yet — but the brilliant team at Times for the Times have:

all reversed, SODA (drink) CO (company) V, A.

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