What does the cryptic crossword clue "Graduate engages someone to promote book: The Color Purple (7)" mean?

The definition is "Purple". The wordplay uses a container (one word inside another). AGENT (synonym="AGENT") in MA (synonym="MA") = MAGENTA; definition: "Purple" The answer is MAGENTA.

Graduate engages someone to promote book: The Color Purple (7)

Guardian Cryptic #29180 | 2 Down | 2023-09-20 flower

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