What does the cryptic crossword clue "Grocers intrinsically backing sustainability label (3)" mean?

The definition is "sustainability label". The wordplay uses a reversal. OCE (reversal="OCE") = ECO; definition: "sustainability label" The answer is ECO.

Grocers intrinsically backing sustainability label (3)

Independent Cryptic #11843 | 18 Across | 2024-09-24 flower

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