What does the cryptic crossword clue "Head for Schwarzkopf counter further down (6)" mean?

The definition is "Head". The wordplay uses a charade (building blocks). S (synonym="first letter of [head for] S chwarzkopf") + ADDER (synonym="one who counts; counter") = SADDER; definition: "further down" The answer is SADDER.

Head for Schwarzkopf counter further down (6)

Independent Cryptic #12055 | 4 Down | 2025-05-29 flower

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