What does the cryptic crossword clue "Inside story appropriately placed, doubly so (7)" mean?

The wordplay uses a charade (building blocks). LOW (synonym="in the bottom half of the grid") + DOWN (synonym="DOWN") = LOWDOWN The answer is LOWDOWN.

Inside story appropriately placed, doubly so (7)

Guardian Cryptic #29369 | 17 Down | 2024-04-29 flower

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