What does the cryptic crossword clue "Less than 50% are popular with those under age (2,3,8)" mean?

This cryptic clue uses wordplay to arrive at the answer. Visit the page for progressive hints — definition, wordplay type, and a full step-by-step explanation.

Less than 50% are popular with those under age (2,3,8)

Guardian Cryptic #27119 | 9 Down | 2017-02-13 flower

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