What does the cryptic crossword clue "Lovely dirt – there's the attraction! (10)" mean?

The definition is "attraction!". The wordplay uses a charade (building blocks). FAIR (synonym="Lovely") + GROUND (synonym="dirt") = FAIRGROUND; definition: "attraction!" The answer is Fairground.

Lovely dirt – there's the attraction! (10)

Telegraph Prize Cryptic #3058 | 9 Across | 2020-05-31 flower

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