What does the cryptic crossword clue "Most insensitive firm is in Paris (7)" mean?

This cryptic clue uses wordplay to arrive at the answer. Visit the page for progressive hints — definition, wordplay type, and a full step-by-step explanation.

Most insensitive firm is in Paris (7)

Guardian Cryptic #29719 | 27 Across | 2025-06-12 flower

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