What does the cryptic crossword clue "Not initially unbranded, about to become active (9)" mean?

The definition is "active". The wordplay uses a container (one word inside another). GET (synonym="to become") in ENERIC (synonym="unbranded – as in tinned food") = ENERGETIC; definition: "active" The answer is ENERGETIC.

Not initially unbranded, about to become active (9)

Times Cryptic #28909 | 15 Down | 2024-05-06 flower

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