What does the cryptic crossword clue "Nothing on record that identifies business (4)" mean?

The definition is "that identifies business". The wordplay uses a charade (building blocks). LOG (synonym of "record") + O (synonym of "Nothing"); definition: "that identifies business" The answer is LOGO.

Nothing on record that identifies business (4)

Times Cryptic #29127 | 1 Across | 2025-01-15 flower

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