What does the cryptic crossword clue "Notice among those making jam it doesn’t always flow (4)" mean?

The wordplay uses a container (one word inside another). AD (synonym="advert=”Notice”") in WI (synonym="Women’s Institute, “those making jam”") = WADI The answer is WADI.

Notice among those making jam it doesn’t always flow (4)

Guardian Cryptic #29526 | 7 Down | 2024-10-29 flower

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