What does the cryptic crossword clue "One paid to have second puff (5)" mean?

The definition is "puff". The wordplay uses a charade (building blocks). PRO (synonym="one paid") + MO (synonym="second") = PROMO; definition: "puff" The answer is PROMO.

One paid to have second puff (5)

Guardian Cryptic #29034 | 23 Down | 2023-04-03 flower

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