What does the cryptic crossword clue "Original demure face drawing men in (10)" mean?

The definition is "Original". The wordplay uses a charade (building blocks). PRIM (synonym="”demure”") + OR (synonym="other ranks in the military, “men”") + DIAL (synonym="of e.g. a clock") = PRIMORDIAL; definition: "Original" The answer is PRIMORDIAL.

Original demure face drawing men in (10)

Guardian Cryptic #29517 | 20 Across | 2024-10-18 flower

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