What does the cryptic crossword clue "Pioneering shopkeeper attaching value to natural fabric (9)" mean?

This cryptic clue uses wordplay to arrive at the answer. Visit the page for progressive hints — definition, wordplay type, and a full step-by-step explanation.

Pioneering shopkeeper attaching value to natural fabric (9)

Times Cryptic #27813 | 15 Across | 2020-11-04 flower

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