What does the cryptic crossword clue "Pole making comeback needs new clothes sponsored (8)" mean?

The definition is "sponsored". The wordplay uses an anagram. anagram of ROD (synonym="ROD") + NEEDS (synonym="NEEDS") = ENDORSED; definition: "sponsored" The answer is ENDORSED.

Pole making comeback needs new clothes sponsored (8)

Independent Cryptic #11770 | 22 Across | 2024-07-01 flower

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