What does the cryptic crossword clue "Pressing aim to welcome relative (9)" mean?

The definition is "Pressing". The wordplay uses charade, container. INTENT (synonym of "aim") + SIS (synonym of "relative") [container: "welcome"]; definition: "Pressing" The answer is INSISTENT.

Pressing aim to welcome relative (9)

Guardian Cryptic #28256 | 18 Across | 2020-10-05 flower

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