What does the cryptic crossword clue "Primitive means of communication evaluated: more than half is wasted (9)" mean?

The definition is "Primitive". The wordplay uses a charade (building blocks). MEDIA (synonym="means of communication that reach large numbers of people") + EVAL (synonym="EVAL") = MEDIAEVAL; definition: "Primitive" The answer is MEDIAEVAL.

Primitive means of communication evaluated: more than half is wasted (9)

Independent Cryptic #11916 | 9 Across | 2024-12-18 flower

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