What does the cryptic crossword clue "Provocative glimpse of the pub, by the sound of it! (8)" mean?

The definition is "Provocative". The wordplay uses a homophone (sounds like). Sounds like INN SIGHTING. The answer is INCITING.

Provocative glimpse of the pub, by the sound of it! (8)

Times Cryptic #28639 | 17 Across | 2023-06-26 flower