What does the cryptic crossword clue "Rich people like us seldom have starters (5)" mean?

The definition is "Rich". The wordplay uses acrostic. first letters of "people like us seldom have" = PLUSH; definition: "Rich" The answer is PLUSH.

Rich people like us seldom have starters (5)

Guardian Cryptic #29197 | 13 Across | 2023-10-10 flower