What does the cryptic crossword clue "Say no to commercial product after end of Christmas month (7)" mean?

The definition is "Say no to". The wordplay uses a charade (building blocks). DEC (synonym="Christmas month") + LINE (synonym="commercial product") = DECLINE; definition: "Say no to" The answer is DECLINE.

Say no to commercial product after end of Christmas month (7)

Guardian Cryptic #29586 | 7 Down | 2025-01-08 flower

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