What does the cryptic crossword clue "See promotional material a lot (5)" mean?

The definition is "a lot". The wordplay uses a charade (building blocks). LO (synonym="see") + ADS (synonym="promotional material") = LOADS; definition: "a lot" The answer is LOADS.

See promotional material a lot (5)

Times Cryptic #29207 | 4 Down | 2025-04-18 flower

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