What does the cryptic crossword clue "Send message to jam makers about excellent setter (4)" mean?

The definition is "Send message to". The wordplay uses a charade (building blocks). WI (synonym="Women’s Institute; organisation whose members are often known for making jam]") + RE (synonym="with reference to [about]") = WIRE The answer is WIRE.

Send message to jam makers about excellent setter (4)

Independent Cryptic #11791 | 10 Across | 2024-07-25 flower

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