What does the cryptic crossword clue "Set off brilliant attempt to sell (5,3)" mean?

The definition is "Set off". The wordplay uses a charade (building blocks). STAR (synonym="STAR") + TOUT (synonym="TOUT") = START OUT; definition: "Set off" The answer is START OUT.

Set off brilliant attempt to sell (5,3)

Times Cryptic #28663 | 4 Across | 2023-07-24 flower

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