What does the cryptic crossword clue "Small advance when penning good material for advert (6)" mean?

This cryptic clue uses wordplay to arrive at the answer. Visit the page for progressive hints — definition, wordplay type, and a full step-by-step explanation.

Small advance when penning good material for advert (6)

Independent Cryptic #11768 | 6 Across | 2024-06-28

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