Story about female underwear I originally read in bookshop abroad (9)

I haven't cracked this one yet — but the brilliant team at Times for the Times have:

BRA I R~ in LIE (story – pretty much anything President Trump says, according to the Guardian, those fine arbiters of Truth); a French, ‘ow you zay, bookshop; [update] in fact, an unaccounted for ‘I’ means this clue doesn’t parse. The crossword editor informs us that he will be replacing ‘start to’ with ‘originally.’