What does the cryptic crossword clue "Surprised reaction for one piece of publicity (4)" mean?

The definition is "Surprised reaction". The wordplay uses a charade (building blocks). EG (synonym="for one") + AD (synonym="for one") = EGAD; definition: "Surprised reaction" The answer is EGAD.

Surprised reaction for one piece of publicity (4)

Times Cryptic #29221 | 2 Down | 2025-05-05 flower

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