What does the cryptic crossword clue "'The hell' seen in inferno, near this (2,5)" mean?

The definition is "The hell". The wordplay uses a hidden word. Hidden in "'the hell' seen in infernO, NEAR THis" The answer is On earth.

'The hell' seen in inferno, near this (2,5)

Telegraph Prize Cryptic #3091 | 8 Across | 2021-01-17 flower