What does the cryptic crossword clue "University marketing incorporated college (9)" mean?

The definition is "University". The wordplay uses a charade (building blocks). PR (synonym="marketing") + INC (synonym="INC") + ETON (synonym="college") = PRINCETON; definition: "University" The answer is PRINCETON.

University marketing incorporated college (9)

Guardian Cryptic #28187 | 14 Down | 2020-07-16 flower

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University marketing incorp­orated college (9)

University marketing incorporated college (9)