What does the cryptic crossword clue "Very valuable publicity? Neat! (9)" mean?

The definition is "Very valuable". The wordplay uses a charade (building blocks). PR (synonym="publicity – Public Relations") + ICELESS (synonym="neat – not necessarily, just iceless!") = PRICELESS; definition: "Very valuable" The answer is PRICELESS.

Very valuable publicity? Neat! (9)

Times Cryptic #28964 | 1 Down | 2024-07-09 flower

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