What does the cryptic crossword clue "Worthwhile publicity heralding new lifeboat (10)" mean?

The definition is "Worthwhile". The wordplay uses an anagram. anagram of PR (synonym="publicity – Public Relations") + LIFEBOAT (synonym="LIFEBOAT") = PROFITABLE; definition: "Worthwhile" The answer is PROFITABLE.

Worthwhile publicity heralding new lifeboat (10)

Times Cryptic #28718 | 10 Across | 2023-09-26 flower

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